Of course, you would never give up email marketing and its unique abilities – like creating digital experiences, enabling real-time campaign analytics, instantly reaching a huge audience, etc. This is a phenomenon that’s corroborated by research from the marketing group Go Inspire, which found that campaigns combining direct mail and digital performed up to six times better than email alone. So much so that, according to Vox, consumers are regaining trust in the mailbox, while viewing more of their email as junk (how ironic).
Turns out our inboxes have spent the past decade quietly becoming incredibly noisy places. That’s a big deal, and it partly explains why some of today’s top-performing brands – like Modcloth, Warby Parker and Quip – put so much emphasis on direct mail campaigns. Let’s start with the obvious: Informed Delivery gives you two chances to reach your audience and make an impression – once at the inbox and another time at the box on the curb. However, if you were to set up and proactively manage a free Informed Delivery for Business Mailers account, you could make it so your digital preview appears in full color, complete with interactive elements strategically equipped to drive traffic straight to your website. If you did nothing at all, your mailer would arrive as a grayscale digital image in USPS Informed Delivery subscriber portals (a benefit in and of itself, as we’ll explain in a moment). With the right setup, organizations who enroll in Informed Delivery for Business Mailers can manage what USPS customers see and experience when they receive previews of their mail – and what it can do for response behavior. What is Informed Delivery for business mailers? Say you’re vacationing in the Bahamas (lucky!): Just check your email or USPS smartphone app, and you can see what’s on the way to your mailbox at home. Informed Delivery is a free service that allows USPS subscribers to digitally preview their incoming mail and manage their packages. Want more bang for your marketing buck? Let’s talk about why combining direct mail with USPS Informed Delivery ®could be your new double-duty secret campaign weapon. Level-up your marketing powers with this free and easy tool.
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